Our Story
Artist Bio
Dijun Sha (Shine Sha) is a London-based multimedia artist, jewellery designer, and curator whose work bridges the gap between traditional craftsmanship, digital innovation, and curatorial storytelling. With a background in CAD modelling, digital jewellery, and Augmented Reality(AR) design, Dijun’s practice is deeply rooted in narrative-driven creation, transforming jewellery from a wearable object into an interactive, conceptual medium.
Dijun specialises in exploring jewellery beyond its conventional role, integrating motion, technology, and cultural heritage into her work. She approaches design with a curatorial mindset, considering not only the physical form of jewellery but also its context, history, and how audiences engage with it. As a curator, she weaves together exhibitions and artistic experiences that redefine how jewellery is perceived in contemporary society.
Her ongoing collaboration with Chen Qin, a master of sandalwood fan-making and inheritor of China’s intangible cultural heritage, reflects her commitment to fusing heritage craftsmanship with modern digital aesthetics. This partnership brings traditional techniques into dialogue with new media, creating a compelling contrast between physical craftsmanship and digital interactivity.
Qin Chen and Dijun Sha, known as Qin & Dijun, are a multimedia art duo based in London and Suzhou, blending traditional Chinese craftsmanship with digital innovation. Qin, a master of sandalwood fan-making and inheritor of China’s intangible cultural heritage, has devoted over 40 years to her craft, with pieces held in national museums and private collections. Dijun, an emerging curator and jewellery designer, specialises in CAD modelling and AR digital jewellery and was trained at the London College of Fashion and Kingston University. Their collaboration began in 2018, with Dijun designing the logo for the Ten Thousand Buddhas Monastery, inspiring Qin’s fans and craft designs.
Their partnership solidified in 2020 during Dijun’s curatorial work in Suzhou, driven by a shared vision to merge traditional techniques with contemporary design. Together, they create narrative-driven digital jewellery that challenges viewers to rethink jewellery’s role in the digital era. Inspired by their shared cultural heritage and classical gardens, Qin & Dijun’s work revives intangible traditions, bringing the essence of Chinese craftsmanship into the modern world.
